Create an impression with table linen. Your guests prefer it.
Restaurants that would like to improve food quality and service perception, and charge more per entrée, should strongly consider using cloth table linen, according to a recent study by Milliken & Company, a leading manufacturer of table linen fabrics for the hospitality industry.
The study found that a majority of U.S. consumers prefer to dine at sit-down restaurants with a cloth napkin. Aside from basic preference, U.S. consumers who said they preferred cloth napkins reported paying 64 percent more on an entrée than those who preferred paper napkins, and that when dining at a table set with cloth napkins, 50 percent expect to pay more money than if they were seated at a table with paper napkins.
The study also found that 77 percent of U.S. consumers notice the way a table is set when visiting a restaurant. Along with noticing the table setting, U.S. consumers highly associate certain aspects of dining at a restaurant with tables set with cloth. • 82 percent associate it with a better restaurant appearance and ambiance • 75 percent with better food quality • 88 percent with better service • 84 percent with being environmentally friendly.
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